Funnel Analysis: Where Users Drop Off
Measure a real conversion funnel from signup to purchase, count who survives each step, and pinpoint exactly where people leave.
What you'll be able to build
Measure a real conversion funnel from signup to purchase, count who survives each step, and pinpoint exactly where people leave. Along the way you pick up real, transferable SQL skills, not just this one project:
- self-joins / conditional aggregation across steps
- COUNT(DISTINCT) per funnel stage
- step-to-step conversion rates
- window functions to order events per user
- first-touch / last-touch attribution
- building a clean funnel report
A course like this one
Yours is built from your own placement, so module count and depth will differ. This map shows what a advanced-level SQL learner building Funnel Analysis actually gets.
- Module 1: Advanced Tables, Rows, and Query Intent5 lessons
Builds the production-ready version of the table model for your funnel analysis.
- Module 2: Advanced Reusable Query Patterns5 lessons
Builds the production-ready version of the reusable query helper for your funnel analysis.
- Module 3: Advanced Transactions and Data Boundaries5 lessons
Builds the production-ready version of the transaction boundary for your funnel analysis.
- Module 4: Advanced Joins, Groups, and Data Shape5 lessons
Builds the production-ready version of the join shape workflow for your funnel analysis.
- Module 5: Advanced Filters, Conditions, and Result Sets5 lessons
Builds the production-ready version of the filter rule that powers your funnel analysis.
- Module 6: Advanced Reliable Reporting Queries3 lessons
Builds the production-ready version of the report query for your funnel analysis.
How the lessons actually work
Every lesson has you predict what a piece of SQL code will output before you run it, then run it for real in your browser and fix what you got wrong. Each module ends in a challenge gate with hidden tests, so you can't advance until your code actually works. The course closes with a capstone that assembles everything into Funnel Analysis, and a runnable proof page tied to your own code.
Common questions
How long does the Funnel Analysis: Where Users Drop Off course take?
about 7 hours, across 6 modules and 28 lessons, at roughly 15 minutes per lesson. Your own course may run shorter or longer, since it's sized to your placement result, not a fixed template.
Do I need experience?
Yes. This is an advanced-tier SQL project, so it assumes you're already comfortable writing and reading SQL before you start.
How much does it cost?
$15 one-time, no subscription. The first module is free, so you can see exactly how the course teaches before you pay for the rest.